Brimar Industries is a recognized leader in safety signage, labeling, and traffic control solutions. Our strong e-commerce foundation and product innovation have made us a trusted partner for industrial, institutional, and government buyers. As we scale our commercial operations, marketing plays a critical role in fueling demand across multi-channel go-to-market (GTM) paths including direct, digital, distributor, and partner channels.
We are seeking a data-driven, digitally fluent, and revenue-focused Director of Marketing to lead Brimar’s integrated marketing function. This role owns the full-funnel strategy—driving demand across e-commerce, outbound sales, inside sales, account-based selling, and indirect channels .
The ideal candidate brings deep experience managing multi-channel GTM strategies , blending performance marketing with sales alignment to create measurable pipeline impact. You’ll lead a high-performing team (internal and agency) across digital, content, brand, events, and product marketing—and serve as a key partner to Sales, Product Management, and the CRO.
This leader must also champion Brimar’s adoption of AI tools and automation to improve efficiency, scale content production, and enable smarter demand generation and qualification strategies.
Key Responsibilities:
Digital & Performance Marketing
Sales Enablement & Lead Generation
Account-Based Marketing (ABM)
Channel & Indirect Marketing
Product & Content Marketing
Events & Field Marketing
AI & Technology Integration
Team & Leadership
Qualifications:
Preferred Qualifications:
What You’ll Gain
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